Statistics Overview

This is the page where you can generate a summary of the activity of all your campaigns.

The first part of the page is the filter you use to generate the desired list of campaigns. With this filter you can narrow down your report to focus on a particular group of campaigns. This makes it easier to analyze your statistics.

Purpose

Select the purpose of the campaigns you would like to see.

Group

Select the group of the campaigns you would like to see.

Status

Select the status of the campaigns you would like to see.

Time period vs from to time period

There are 2 submit buttons, one is called “Build Report” the other is labelled “Use Custom Time”. If you would like to see a report in a customized time, then fill out the from and to fields and click the “Use Custom Time” button. If you would like to see the report in a pre-selected time period, then choose the time period from the drop down menu and click “Build Report”.

There is a link on the far right that says “Preferences…” please click here to learn more about that section.

Once you have chosen your report, the following columns will be displayed. You can choose which columns to display in the prefences section.

Campaigns

This is the list of campaigns and subcampaigns that are in the report you have chosen. The subcampaigns are offset to the right in this column. There is a small image to the right of the campaign name, this indicates the status of the campaign. If you click on the campaign you will be taken to the detailed campaign management section.

 campaign has ended

 campaign is in progress

 pending campaign which hasn’t started yet

Raw clicks

This is the amount of clicks the campaign received regardless of the number of individual people who have clicked on it. For example, if 3 people clicked on the link 3 times each, then the raw cicks is 9.

Unique clicks

This is the amount of individual people who have clicked the link. In the example above, if 3 people clicked on the link 3 times each, then the number of clicks is 3.

Actions

This is the number of actions generated by the campaign or the subcampaign.

Sales

This is the number of sales generated by the campaign or subcampaign.

CTA

Clicks to Actions. This is ratio of clicks to actions that each campaign has generated.

CTS

Clicks to Sales. This is the ratio of clicks to sales that each campaign has generated.

Avg CPC

Average cost per click – this total is calculated by taking the total amount of cost from all the clicks divided by the number of clicks.

CPA

Cost per action – how much each action costs

CPS

Cost per sale – how much each sale costs

Cost

The total cost for this campaign.

Revenue

The total revenue for this campaign. This is the sum of all sales generated for this campaign.

Profit

The total profit for this campaign. This is the total revenue subtracted by the total cost.

ROI

Return on investment for the campaign. This is the ultimate measuring tool you should use to determine the profitability of your campaigns.

Purpose

The total revenue for this campaign. This is the sum of all sales generated for this campaign.

Group

The total profit for this campaign. This is the total revenue subtracted by the total cost.

Description

Return on investment for the campaign. This is the ultimate measuring tool you should use to determine the profitability of your campaigns.